Apple might have sold up to 180,000 Vision Pro headsets over pre-order weekend
Apple’s $3,499 Vision Pro is not for everybody, and certainly, the most recent pre-order estimates mirror a sluggish begin for this VR spatial computing gadget. According to analyst Min-Chi Kuo’s calculations primarily based on pre-order stock and transport time, he reckons the corporate sold someplace between 160,000 to 180,000 Vision Pro headsets throughout this previous weekend. This already far exceeds Kuo’s earlier production figures of 60,000 to 80,000 items focusing on the preliminary launch on February 2, which isn’t any marvel that the Vision Pro was sold out instantly after pre-orders opened.
While this feels like optimistic information, Kuo identified that with transport occasions remaining unchanged inside the first 48 hours, this might point out a fast drop in demand after the heavy customers and hardcore followers have been carried out pre-ordering. In distinction, iPhone orders would normally “see a steady increase in shipping times 24 to 48 hours after pre-orders open.” But after all, the Vision Pro is not meant for the typical client in its present state, particularly given the shortage of some mainstream apps like YouTube, Spotify or Netflix. Not to point out the eye-watering $3,499 base worth both, although Apple might later launch a less expensive mannequin within the ballpark of $1,500 to $2,500, in accordance to an earlier report by Bloomberg’s Mark Gurman.
Kuo added that even with the gadget being sold out primarily based on the higher preliminary manufacturing determine of 80,000 items, that solely accounts for about 0.007 p.c of Apple’s 1.2 billion lively customers, which makes the Vision Pro “a very niche product” within the eyes of Cupertino. That is to say, the tech large will want to one way or the other drum up and maintain demand for the headset earlier than its international launch, which is rumored to happen a while earlier than this 12 months’s WWDC — seemingly in June. Meanwhile, Apple can also be busy setting up demo areas at its US flagship shops, within the hopes of creating a number of extra gross sales with their 25-minute periods.
