September 6 replace under. This publish was first printed on September 5, 2023.
There’s a well-known, insistent rhythm that’s starting to hit its stride. It’s the method that results in a brand new iPhone hitting shops. It started on Tuesday, August 29, when Apple despatched out invitations to its subsequent particular occasion—though that took many abruptly. And now, one other recognizable occasion has occurred: the second Apple launches its YouTube video countdown.
It’s one other small step down the highway that ends on Friday, September 22 with the discharge of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, Apple Watch Series 9 and Apple Watch Ultra second era. That’s once they’re all anticipated to land on Apple Store cabinets. It additionally appears like new AirPods Pro can be revealed on the keynote and placed on sale with the iPhones and Watches.
You can learn a full, blow-by-blow countdown of all the pieces that can occur between now and September 22, right here. It has all the pieces (aside from this YouTube schedule) timed to the day and even the minute.
But right this moment’s replace issues a option to watch the keynote. Until now, Apple had merely stated that the way in which to see the occasion was as follows: “View online at apple.com or on the Apple TV app.” So, now we’ve got one other means.
Now, the Apple YouTube channel has an invite, saying “Join us for a special Apple Event on September 12 at 10 a.m. PT. Set a reminder now, and we’ll notify you before showtime.”
Showtime, huh? Actually, that’s honest, the Apple keynotes in recent times have been shiny, high-production-value motion pictures: keynotes for our instances.
Click on the web page, and you’ll activate notifications so that you don’t miss the enjoyable. It’s not the primary time Apple has performed this, so it’s an anticipated a part of the story.
Note that the time on the YouTube channel notification is tweaked to mirror when it begins in your location. So, the screenshot above reveals the time it’ll start screening within the U.Ok., at 6 p.m.
All, then, appears to be going in response to plan to this point, although probably Apple enjoys giving the impression of gliding in swanlike serenity above the water, even when exercise behind the scenes is considerably busier and splashier.
This stands out as the final replace from Apple earlier than the keynote on September 12, so it’s the lull earlier than the storm. As quickly because the telephones are out within the open, there can be frantic, excitable protection of the bulletins. I haven’t put that within the schedule, both however frankly, it’s a given.
Then, a possible busy pre-order weekend, the discharge of the iPhone software program (learn right here precisely when that can occur), the looks of the primary opinions, and the climactic launch on September 22.
Fasten your seatbelts.
September 6 replace. A brand new wrinkle has been added to the schedule by a dependable Apple leaker, Mark Gurman. In a post on X, Bloomberg’s author says, “Apple retail stores will be doing updates the night of September 12th, after the event. This implies that some new products could see near-immediate availability — or that they’ll simply be quickly putting up new marketing materials.”
Okay, let’s dissect this. First of all, Apple likes to replace its advertising supplies at velocity. I can keep in mind going to Apple occasions on the Moscone Center in San Franciso, and seeing swathes of black materials shrouding banners as I went into the keynote. An hour or so later, these had all been up to date to disclose Apple’s new messages—in that specific yr, describing the announcement of the Apple Apple Store.
So, advertising supplies are a shoo-in. But merchandise gong on sale on September 13?
For positive, it gained’t be the iPhones or Apple Watches we’re anticipating to see. Apple likes to get press opinions beneath its belt earlier than gross sales start and actually no person will see evaluation samples earlier than the keynote. One day can be too quick for even the quickest reviewer to show round a thought of verdict. The iPhone and Watch releases can be September 22, proper on time, I consider.
I feel the one product, the one one, that might be launched early, can be the AirPods Pro with USB-C charging case. I could also be proved improper, however I’m 99% positive of this.