Asda customers ‘angry’ after being prevented from using supermarket loyalty scheme
Shoppers at Asda have been left “offended and confused” after being left unable to make use of the supermarket’s loyalty scheme.
Asda’s Rewards scheme permits customers to gather loyalty factors, use vouchers to get cash off their grocery purchasing invoice and make huge financial savings within the course of.
However, customers can not use the loyalty scheme at any of the supermarket’s new Express comfort shops.
Asda started opening a whole bunch of Express shops throughout the nation final yr, with the plan to transform 470 websites acquired from the Co-op and EG Group into extra earlier than the tip of March.
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The supermarket’s customers are “angry” about the Asda Rewards scheme
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However, shoppers are outraged that they will be unable to use their Asda loyalty points at these locations to save money.
Alison, 62, visited the supermarket’s new Express location in Bow Road, London and was “shocked” to discover she unable to use her £10 voucher.
She told The Mirror she had been saving her rewards over a couple of months which she converted to a £10 voucher.
However, when Alison went to the checkout counter, she was told the store could not process her voucher to take money off her bill.
As a result of this, she had to pay full price for her shopping despite having accumulated enough loyalty points for a £10 discount.
The 62-year-old said: “I feel a little angry about it as I don’t think I’ve been told about it from Asda and as I go often I did just expect it to be working especially since the store is brand new.”
Through the app-based loyalty scheme, consumers accumulate cash rewards in their digital “cashpot” when they buy products.
In order to earn points, shoppers scan the app at the checkout or they can link it up to their online Asda account.
Customers are unable to use Rewards points at Asda Express stores
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Over time, shoppers will see their cashpot build up in the app as they continue to make purchases as the supermarket.
They can then redeem the money whenever they choose by creating a voucher with the maximum voucher being £100, while the minimum is £1.
Speaking to The Mirror, an Asda spokesperson said: “Asda Express is a new shopping format for us and we are currently going through a process of updating the systems to enable Asda Rewards to be accepted.
“We have a team of people focused on this and expect this to be rolled out into all of our stores in the future.”
GB News has contacted Asda asking for comment.