CNN
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Visitors to Copenhagen who have interaction in environmentally-friendly actions similar to litter selecting or touring on public transport may very well be rewarded with free food, cultural experiences and tours as a part of a brand new pilot program.
The CopenPay trial scheme, which runs between July 15 and August 11, includes “transforming green actions into currency for cultural experiences,” the Danish capital’s tourism authority Visit Copenhagen, often known as Wonderful Copenhagen, stated in an announcement Monday.
For instance, guests who take plastic waste to the National Gallery of Denmark will acquire entry to a workshop the place they will flip it into a bit of artwork, whereas those that cycle or take public transport to the town’s well-known heating plant shall be allowed to ski down a synthetic ski slope on the constructing’s roof.
“CopenPay rewards actions such as cycling, participating in cleanup efforts, or volunteering at urban farms with access to a variety of enriching experiences and everyday wonders of Copenhagen. This includes complimentary guided museum tours, free kayak rentals, and even a free vegetarian lunch made from local crops,” the Wonderful Copenhagen assertion added.
The Danish capital is well-liked with guests for its fairly structure, world-class food and a secure, clear, inexperienced surroundings.
It’s an amazing place to get on two wheels, with 382 kilometers (237 miles) of motorbike lanes, and 62% of all residents commute by bicycle, in accordance to the tourism board.
“With CopenPay, we’re empowering people to experience more of what Copenhagen offers while placing less burden on our planet,” stated Mikkel Aarø Hansen, CEO of Wonderful Copenhagen, in an announcement. “It’s about creating meaningful and memorable experiences that are enjoyable and environmentally responsible.”
Rewards could also be given if guests present a public transport ticket, for instance, however the system is usually primarily based on belief.
A map is accessible on-line displaying greater than 20 collaborating venues. The pilot undertaking may very well be carried out year-round if it proves to achieve success.
The program is launching at a time of accelerating concern over the environmental and social impacts of tourism, which have sparked protests in Barcelona, the Canary Islands and Mallorca just lately.
“We must turn tourism from being an environmental burden into a force for positive change, and one important step in this transformation is to change how we move around on the destination, what we consume, and how we interact with the locals,” stated Hansen within the Wonderful Copenhagen press launch.
