- By Annabelle Liang
- Business reporter
Elon Musk talking at an occasion in New York final month
Elon Musk has mentioned Disney boss Bob Iger ought to be “fired immediately” after the corporate stopped promoting on X.
“Walt Disney is turning in his grave over what Bob has done to his company,” Mr Musk mentioned in a collection of posts in opposition to the media large.
It comes only a week after he advised firms that joined an ad boycott of his platform, previously generally known as Twitter, to “Go [expletive] yourself”.
Some companies have paused promoting on X amid considerations over antisemitism.
Disney didn’t instantly reply to a BBC request for touch upon Friday.
In his time on the firm, he has been credited for driving main acquisitions involving the likes of animation studio Pixar, comedian e book firm Marvel, Rupert Murdoch’s 21st Century Fox and Lucasfilm, the house of Star Wars.
These strikes, in addition to amusement park openings, helped the corporate’s market worth enhance five-fold.
In a post on Thursday, Mr Musk appeared to allude to the current box-office performances of some Disney companies, saying Mr Iger dropped “more bombs than a B-52”.
The multi-billionaire additionally accused Disney of promoting on different social media platforms that allowed controversial supplies.
Image supply, Getty Images
Bob Iger (left) and Mickey Mouse
Last week, in a profanity-laced outburst at an occasion in New York, Mr Musk slammed advertisers that had left X and warned that they might kill the social media platform.
He additionally accused firms together with Disney, Apple and Comcast, which have paused promoting on the positioning, of attempting to blackmail him.
“I don’t want them to advertise,” Mr Musk mentioned in response to a query on the New York Times’ DealBook Summit.
“If somebody goes to blackmail me with promoting or cash go [expletive] your self.
“Go. [Expletive]. Yourself. Is that clear? Hey Bob, if you happen to’re within the viewers, that is how I really feel.”
Mr Musk was apparently referring to Mr Iger, who spoke on the summit earlier within the day.
X’s chief govt Linda Yaccarino, who additionally attended the summit, has since reposted what she known as Mr Musk’s “candid interview”.
She added her perspective on promoting that “X is standing at a novel and superb intersection of Free Speech and Main Street — and the X group is highly effective and is right here to welcome you”.
Mr Musk has been on a go to to Israel after he appeared to personally again an antisemitic conspiracy concept final month. He denied the put up was antisemitic however apologised, saying it may need been the “dumbest” factor he had ever shared on-line.
However, many advertisers had already chosen to spend their cash elsewhere.
In July, Mr Musk acknowledged in a put up on X that ad income had fallen by 50%.