Business

Doing a number on the modern business of work on your phone

B

oasting is a fairly widespread behavior amongst entrepreneurs, whereas the humble brag tends to be deployed by extra self-aware founders — or so I’ve present in the previous decade interviewing founders for this column.

George Lineker, against this, takes the reverse strategy. He sounds nearly sheepish about the success of his telecoms start-up. “It’s embarrassing how simple it is,” he laughs.

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