Facebook owner Meta set to launch Twitter rival on Thursday

  • By James Clayton
  • North America expertise reporter

Image caption,

The Threads app seems to be related to Twitter

Facebook owner Meta is launching its new app to rival Twitter and says it’s going to go reside on Thursday.

The app, which is known as Threads and is accessible for pre-order on the Apple App Store, can be linked to Instagram.

Screengrabs present a dashboard that appears related to Twitter. Meta describes Threads as a “text based conversation app”.

The transfer is the newest in a rivalry between Meta boss Mark Zuckerberg and Twitter owner Elon Musk.

Meanwhile, Twitter has mentioned that the favored person dashboard, TweetDeck will go behind a paywall in 30 days time.

The transfer is the newest push by Mr Musk as he tries to get customers to join to Twitter’s subscription service, Twitter Blue.

It seems from Meta’s Threads app that will probably be a free service – and there can be no restrictions on what number of posts a person can see.

“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow” the outline on the App Store says.

Pictures present screengrabs from the app, that look virtually equivalent to Twitter.

It being a Meta app, Threads can even hoover up knowledge on your telephone, together with location knowledge, purchases and looking historical past.

Several apps that bear a putting resemblance to Twitter have sprung up in recent times – reminiscent of Donald Trump’s Truth Social and Mastodon.

Another related app, Bluesky claimed to have seen “record” visitors after Mr Musk’s transfer to prohibit utilization on the weekend.

However, Threads might be the most important risk confronted by Twitter to date.

Mark Zuckerberg has a historical past of borrowing different firm’s concepts – and making them work.

Meta’s Reels is broadly seen as a TikTok copy, whereas Stories seems to be related to Snapchat.

Meta has the sources to compete with Twitter. Threads can be a part of the Instagram platform, so it’s going to even be related to a whole lot of thousands and thousands of accounts. It’s not ranging from zero, as different would-be rivals have had to do.

Although Mr Musk has been praised in some quarters for his dedication to free speech, he has additionally alienated some customers.

Mr Zuckerberg will hope he can pull sufficient disenchanted customers away from Twitter to create a real different.

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