In a put up on social media platform Instagram, the brand new proprietor of the espresso store, arrange in 2017 by former rugby gamers Callum Black and Darren Cave, introduced its closure after a sequence of pop-up gross sales ranging from Friday.
It will open for a restricted variety of days for the ‘goodbye pop-up sales’ main up to Christmas, with its doorways closing for the final time on December 23.
Former common supervisor Ben Hamilton confirmed that he had taken over the store – the final in the Guilt Trip chain – final month. He mentioned it might now be closing.
He didn’t share the explanations behind the choice to pull the shutters on the favored model.
Mr Hamilton mentioned: “It is a whole honour and privilege to have the chance to tackle possession of this particular spot in east Belfast.
“I need to give Guilt Trip the ship off it deserves and deal with our [original] gang to one final really genuine [Guilt Trip] expertise.”
Mr Hamilton hinted at a refresh and rebrand of the unit in the brand new yr.
He mentioned: “After that, I’m not going anywhere, and can’t wait to continue to serve the local community, Belfast, and beyond with super tasty coffee and a place to connect.”
Loyal prospects of the model had been stunned by the announcement, which got here two days after a put up was shared on social media platform Instagram asserting that “old management had taken over the home of donuts” hinting on the revival of the model.
Mr Hamilton has an extended historical past with the Guilt Trip model, becoming a member of in 2017 as one of many authentic members of the administration workforce earlier than leaving in March 2020.
After his departure Mr Hamilton established Process Coffee.
But any hopes of a revival had been dashed as solely days later the Instagram account shared a subsequent put up headlined “nothing good lasts forever” which introduced that “Guilt Trip Belfast was coming to an end”.
The espresso chain had a meteoric rise after it was arrange in 2017, rising to 9 shops – together with 4 in England – by 2022.
But since then the enterprise had shrunk with solely east Belfast remaining.
Former co-owner Adrian McLaughlin confirmed that the England shops will proceed to function underneath totally different possession.
It is the newest in a sequence of latest espresso store closures round Belfast.
Last month it was confirmed that international espresso big Starbucks can be closing its Botanic Avenue store in December, whereas unbiased manufacturers District in the Ormeau Road and Cafe Gaga on the Lisburn Road have additionally shut.