Lyle’s Golden Syrup: World’s oldest unchanged brand removes rotting lion from logo

Lyle’s Golden Syrup has changed its logo of a useless lion being swarmed by bees with an apparently happier animal and a single bee in its first rebrand since 1883.

The product’s inexperienced tin and golden lion packaging was first launched in 1881, and holds the Guinness World Record for the world’s oldest unchanged brand packaging, having remained primarily equivalent since 1883.

The authentic design was the thought of the product’s founder, Scottish businessman Abraham Lyle, who determined to incorporate a Christian analogy on the tins.

The Book of Judges particulars Samson killing a lion together with his naked fingers earlier than returning to the carcass a couple of days later to discover a swarm of bees had created a hive in its physique.


In the story, Samson then took honey from the hive, and fed it to his dad and mom with out telling them the place he acquired the honey from.

He later asks visitors at his wedding ceremony to unravel the riddle: “Out of the eater, something to eat; out of the strong, something sweet.”

A model of the riddle: “Out of the strong came forth sweetness” was chosen for the logo of Lyle’s Golden Syrup, and has remained on the tins ever since.

Lyle’s stated the branding has been “revitalised for the modern UK family” in a transfer to “refresh the brand’s legacy to appeal to a 21st century audience”.

Lyle’s Golden Syrup of it is new design logo

(Lyle’s Golden Syrup/PA Wire)

The rebrand will happen throughout the complete product vary, excluding the basic tin, which is able to retain the unique illustration.

James Whiteley, brand director for Lyle’s Golden Syrup, stated: “We’re excited to unveil a recent redesign for the Lyle’s Golden Syrup brand.

“While we’ll proceed to honour our authentic branding with the heritage tin, shoppers have to see manufacturers transferring with the occasions and assembly their present wants.

“Our recent, up to date design brings Lyle’s into the fashionable day, interesting to the on a regular basis British family whereas nonetheless feeling nostalgic and authentically Lyle’s.

“We’re assured that the recent new design will make it simpler for shoppers to find Lyle’s as an reasonably priced, on a regular basis deal with, whereas re-establishing the brand because the go-to syrup brand for the fashionable UK household, that includes the identical scrumptious style that makes you are feeling Absolutely Golden.”

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