Marlboro cigarette owner sells $2.2bn stake in Bud Light after trans controversy
Last month AB InBev revealed a 17.4pc drop in gross sales to US retailers in the final quarter of 2023, which it blamed totally on the decline of Bud Light.
The beer model Modelo, owned by rival firm Constellation Brands, has since changed it as America’s favorite beer.
The boycott of Bud Light was fuelled by criticism from high-profile figures corresponding to former Republican presidential candidate Ron DeSantis, who accused AB InBev of aligning with “radical social ideologies”.
Rapper Kid Rock additionally waded into the talk after he was filmed capturing a pack of Bud Light beers with an assault rifle.
Conversely, AB InBev was additionally criticised by human rights teams over claims it failed to face by Ms Mulvaney after she suffered transphobic slurs in the wake of the advert.
In current months, AB InBev has tried to spice up its repute by rolling out patriotic TV advertisements centring on “the American spirit”.
This features a horse galloping by means of varied American backdrops and pictures of individuals in military-style garments saluting a flag.
