Meta reports strong revenue growth but warns of advertising headwinds

Unlock the Editor’s Digest without spending a dime

Meta, the mum or dad of Facebook and Instagram, greater than doubled earnings and booked file gross sales within the third quarter, but warned of continued macroeconomic uncertainty and decrease advertising demand within the present quarter.

In what he has labelled a “year of efficiency”, Meta’s chief govt Mark Zuckerberg has lower jobs and diminished prices in a bid to revive the corporate from a interval of sluggish growth and investor concern over his expensive guess on the metaverse, which has but to bear fruit. Net earnings within the third quarter jumped 164 per cent to $11.6bn, nicely above the consensus forecast for $9.4bn.

Revenues additionally rose 23 per cent to $34.1bn in contrast with the identical interval final yr, above analyst expectations of an increase to $33.4bn. It was additionally Meta’s highest quarterly gross sales determine because it went public in 2012.

However, chief monetary officer Susan Li warned that the corporate was “seeing more volatility at the start of the quarter”.

She added that whereas Meta didn’t have “material direct revenue exposure” to Israel and the Middle East, it had noticed “softer ad spend” within the present quarter, correlating with the beginning of the Israel-Hamas battle.

Meta expects fourth-quarter 2023 revenues of between $36.5bn-$40bn, towards analyst consensus of an increase to $38.9bn, in keeping with S&P Capital IQ. Li added that the fourth-quarter outlook “reflects the greater uncertainty and volatility in the landscape ahead”.

In an analyst word, Jefferies’ Brent Thill mentioned Meta’s fourth-quarter revenue steerage “was an uncharacteristically wide range and suggests a potential slowdown at the midpoint”.

Meta shares initially rose about 4 per cent in after-hours buying and selling, earlier than backtracking and ending about 3 per cent decrease.

The information comes a day after shares in smaller social media rival Snap fell 5 per cent after it warned that the Israel-Hamas battle had brought on some of its advertisers to pause spending, hurting its revenues within the present quarter.

On an in any other case upbeat name with buyers, Zuckerberg signalled the platform would proceed restructuring to deal with synthetic intelligence.

He mentioned that investments in AI had improved its content material advice and advertising concentrating on capabilities, and touted Meta’s different initiatives — together with the latest launch of AI assistants on its messaging platforms and the business model of its personal giant language mannequin, Llama 2.

“In terms of investment priorities, AI will be our biggest investment area in 2024 for both engineering and compute resources,” he mentioned, including: “We’re going to continue deprioritising a number of non-AI projects across the company to shift people towards working on AI.” He mentioned he deliberate to “continue focusing on operating efficiently”.

Meta mentioned that bills would rise within the yr forward — predicting a variety of between $94bn-$99bn in 2024, in contrast with a variety of between $87bn-$89bn anticipated in 2023. 

This could be pushed by larger infrastructure prices, Meta mentioned, because it continues to spend money on information centres and servers supporting AI and the metaverse. It added that it additionally anticipated larger payroll bills because it staffed up once more in precedence areas, shifting its “workforce composition toward higher-cost technical roles”.

For Reality Labs, its digital and augmented actuality division, it anticipated working losses to “increase meaningfully year-over-year” because it scales the metaverse funding with little short-term revenue increase.

Meta is the most recent Silicon Valley firm to report in what has been a blended quarter for tech teams. Microsoft posted an sudden monetary increase from its personal AI investments, but shares in Google mum or dad Alphabet misplaced greater than 9 per cent after its cloud computing revenue missed analyst expectations.

Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button