- By Tom Espiner
- Business reporter, BBC News
Squid Game has been the most well-liked Netflix sequence
Netflix has began its long-promised crackdown on password sharing in main markets together with the UK and the US.
The streaming big stated it was notifying clients that they need to pay £4.99 per thirty days, or $7.99 within the US, if they need to share their account with somebody exterior their properties.
The transfer is meant to enhance subscribers.
But in some international locations the place it has already been trialled, some are baulking on the expense.
In Spain, when it began charging 5.99 euros (£5.27) for a further account, it misplaced greater than 1,000,000 subscribers within the first three months of the yr, according to Kantar.
On Tuesday Netflix despatched an e mail about sharing accounts to clients in 103 international locations and territories together with Australia, Brazil, France, Germany, Mexico and Singapore.
The firm beforehand warned traders there could be cancellations because it expands its programme, however stated: “Longer term, paid sharing will ensure a bigger revenue base from which we can grow as we improve our service”.
In Canada, the place the adjustments have been launched in February, its paid membership base is now bigger than it was earlier than the adjustments, and income development picked up, it stated beforehand.
Netflix had beforehand estimated that greater than 100 million households share passwords regardless of this being towards its official guidelines.
The firm needs to faucet into this viewers to earn more money, as its subscriber development slows and elevated competitors challenges its dominance of the streaming market.
Heavyweights comparable to Disney and Amazon have weighed in with their very own providers, and Netflix has a number of different rivals.
These leisure giants are vying for purchasers, a lot of whom have been beneath stress from the hovering tempo of common value rises.
Netflix has been attempting to tempt customers with a inexpensive streaming possibility with advertisements, and reduce costs in 116 international locations within the three months to March.
It has additionally been increasing its paid sharing programme, which it began trialling in some international locations final yr.
Netflix has 233 million subscribers globally.
