08/05 Update under. This submit was initially revealed on August 03

Apple leaks have constantly agreed on one factor: iPhone 14 fashions are getting more expensive. That is, till now.

In a brand new blog post, nameless leaker Lanzuk has revealed that Apple has “decided to freeze the launch price of the iPhone 14 base model through a decision at the top executive level.” And given Lanzuk’s strong observe file, there’s each cause to imagine this.

Lanzuk explains that Apple’s choice was primarily based on “global mobile phone market stagnation and demand decline… so the price of the basic model is frozen despite some price increase factors.”

Detailed by different leakers, these components embody a rise in element costs because of shortages and Apple upgrading a number of key parts of the iPhone 14 lineup. Most notably, an all-new front-facing digital camera module from LG Innotek, which leaks declare is triple the price of its predecessor.

Lanzuk is undoubtedly conscious of the shock and potential disbelief his information will generate and stresses that his data comes from a rock-solid supply inside a “major US financial institution.” Moreover, Lanzuk has a observe file that deserves respect. While the insider has had the occasional miss, there have been various correct leaks for each Apple and Samsung gadgets in the last year.

08/05 Update: additional data has leaked concerning the iPhone 14’s launch, and it’s extra excellent news. Influential analyst and business insider Ming-Chi Kuo reports that Apple has efficiently expanded manufacturing of the upcoming base mannequin in India forward of launch.

“Foxconn’s iPhone production site in India will ship the new 6.1″ iPhone 14 almost simultaneously with China for the first time in 2H22 (India being one quarter or more behind in the past),” defined Kuo. “In the short term, India’s iPhone capacities/shipments still have a considerable gap with China, but it’s an important milestone for Apple in building a non-Chinese iPhone production site.”

My contacts imagine this technique will ship an instantaneous pay-off, with Apple capable of provide substantial inventory of the iPhone 14 for its September launch. This contrasts starkly with the continuing provide chain points confronted by the iPhone 14 Max. While Kuo expects the brand new 6.7-inch mannequin to launch alongside the remainder of the vary, Ross Young, CEO of Display Supply Chain Consultants (DSCC), has warned that “iPhone 14 Max panel shipments [are] still way behind through August.”

So in case you plan to purchase Apple’s most reasonably priced big-screen iPhone up to now, I believe you’ll have to transfer quick after they go on sale.

If appropriate, Lanzuk’s declare would imply the iPhone 14 retains its $799 asking worth (as an alternative of leaping to $899), which additionally builds hope that the brand new iPhone 14 Max may also be priced $100 decrease at $899. These worth factors make sense, given Apple’s dedication to widen the feature and performance gap to iPhone 14 Pro fashions, that are nonetheless anticipated to go up in worth:

  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

Furthermore, I might argue that Lanzuk’s declare nonetheless equates to an efficient $100 worth improve throughout the vary. This is as a result of the $799 iPhone 14 will change the $699 iPhone 13 Mini because the entry-level mannequin, and the $899 iPhone 14 Max will take the place of the $799 iPhone 13. Given their respective will increase in display screen measurement, these rises are additionally simpler for Apple to market to prospects.

Will iPhone 14 lineup be value it? Design, camera and performance upgrades on the Pro fashions actually seem so, however with a possible transition from Lightning to USB-C in 2023 I might nonetheless urge warning in case you don’t should improve this yr.


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