Pepsi gets 90s rebrand to steal younger customers from Coca-Cola

Pepsi, which turned 125 years previous final yr, has performed on nostalgia beforehand, reviving a 1980s design on tens of millions of cans in North America in 2018.

But it was the 1990s that have been a key decade for the model, catalysed by the well-known 1992 advert that includes supermodel Cindy Crawford which propelled the drink into widespread tradition.

In the commercial, a crimson Lamborghini pulls right into a rural petrol station earlier than Crawford gets out of the automobile carrying a white bodysuit and shorts – a now notorious picture.

She gets a Pepsi from a merchandising machine and, in view of a gaggle of younger boys, drinks the can in a single go – prompting one to say: “Is that a great new Pepsi can or what?”

Off the again of this success, the model launched its “Pepsi Stuff” marketing campaign in 1996 in time for the Olympic Games – which have been sponsored by its rival, Coca-Cola.

Customers might purchase soda and earn factors to redeem for branded T-shirts, hats and leather-based jackets, with the slogan, “Drink Pepsi, Get Stuff”.

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