- Woolworth Germany is aiming to conquer Europe as a value-focused outlet
- The worthwhile agency’s CEO mentioned that enlargement into the UK is on his ‘bucket listing’
The Woolworth title disappeared in the UK fifteen years in the past, however might now be set for a triumphant return beneath the steering of a whizz German businessman.
Roman Heini, the CEO of Woolworth Germany, is pushing the chain to increase each domestically and overseas. It has some 640 retailers, together with a set in Austria and Poland.
Mr Heini says that opening branches in Britain is on his skilled ‘bucket listing’ as he sees potential for some 5,000 retailers throughout Europe. He mentioned that there was a chance to ‘make Woolworth nice once more.’
While there are not any speedy plans to open in Britain, Mr Heini informed Retail Week that there have been peculiarities in regards to the UK market that made it enticing for Woolworth Germany.
‘I do not know of any manufacturers the place the popularity will be as high as it’s in Britain, with out having any shops,’ he mentioned.
‘We have secured all of the emblems for the brand for the entire of Europe, so we could function if we make the choice. It might be in the combination for the mid or long-term future.’
Woolworth Germany has no connections to the previous UK outlet past a shared parentage with the American F. W. Woolworth Company.
Woolworths was as soon as a staple on the UK high road, however collapsed into insolvency in 2009.
Woolworth Germany additionally suffered monetary issues, however mapped a recipe for survival that allowed it to climate the storm of the monetary disaster. The worthwhile firm is focusing on €1bn gross sales in the yr to April.
It has specialised in family items, primary clothes, and residential brand merchandise, which has allowed it to be price-competitive, in accordance to Mr Heini.
Mr Heini mentioned that 90 per cent of its merchandise have been dwelling brand and that 6,000 of the 10,000 merchandise it provided have been beneath €3.