Sir Paul McCartney’s ex-wife Heather Mills’ meat free food firm goes into administration…

12 December 2023, 10:25

A vegan food firm based by Sir Paul McCartney’s ex-wife Heather Mills has gone into administration.

Ms Mills blamed the ‘gaslighting’ meat business for the collapse of VBites, in addition to the rising price of uncooked supplies and vitality costs.

In a press release on the firm’s web site she stated she was ‘devastated’ on the collapse.

The firm makes meat-free sausages, burgers and fish fingers and known as itself the ‘original plant-based food pioneers’.

She stated the firm going beneath was “extremely distressing for me on a personal level but also for my wonderfully loyal and hard-working staff.”

She added: “It is unsurprising and inevitable that the place earnings are to be made, amorphous company entities will observe and sadly their practices too usually undermine the entrepreneurial spirit, flexibility and agility of motion that noticed plant-based entrepreneurs have a lot success.

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“There is just too usually an inclination to deal with their investments as short-term experiments and opportunistic flights of fancy, embalm them in restrictive governance after which both stroll away or implement a takeover when the market hits a bump.”

Ms Mills stated she had invested “tens of millions of pounds” of her personal cash into VBites.

In August, Beyond Meat stated gross sales had fallen by virtually a 3rd over the earlier three months. Sausage maker Heck slashed its vary of meat-free merchandise from ten to 2.

Sales of vegan merchandise have been hit as consumers grapple with excessive costs as meat-free options are sometimes costlier.