Snoop Dogg and Master P sue Walmart over cereal sabotage claim

Image supply, Getty Images

Image caption,

Snoop Dogg and Master P launched their meals manufacturing firm in 2022

American rappers Snoop Dogg and Master P are suing grocery store large Walmart and a meals manufacturing firm for sabotaging their cereal model.

A lawsuit filed on Tuesday accuses Walmart and Post Consumer Brands of hiding bins of Snoop Cereal and incorrectly saying it was out of inventory.

Lawyer Benjamin Crump known as it a “blatant disregard” of a black-owned enterprise.

In statements, each corporations level to low gross sales of the product.

Walmart mentioned it has a “strong history of supporting entrepreneurs” and “many factors affect the sales of any given product”.

Meanwhile Post mentioned: “We were equally disappointed that consumer demand did not meet expectations.”

Snoop Dogg and Master P based their very own meals firm, Broadus Foods, in 2022. According to its web site, it produces breakfast cereals, pancake combine, maple syrup and extra.

According to the grievance, cited by US media, Post tried to “choke Broadus Foods out of the market” as a result of the rappers refused to promote their upstart firm to the producer.

But they did conform to a partnership whereby Post would produce and distribute the merchandise to main retailers.

Mr Crump, who’s one in all America’s most outstanding civil rights attorneys posted a video online, saying: “They wouldn’t put the cereal on the aisles, they kept it in the back of the storeroom.”

The lawsuit claims that Walmart and Post Consumer Brands “ensured that Snoop Cereal would not be available to consumers” or that Broadus Foods would “incur exorbitant costs that would eliminate any profit”.

“Post essentially worked with Walmart to ensure that none of the boxes of Snoop Cereal would ever appear on the store shelves.”

In the footage, unidentified Walmart staff in a number of shops are requested in the event that they promote the cereal, and once they search the Walmart system it says the product is out of inventory.

They then seem to find unopened shipments of Snoop Cereal within the storeroom.

In its assertion, Post Consumer Brands additionally mentioned that it had been “excited to partner with Broadus Foods” and mentioned it made “substantial investments” within the enterprise.

Walmart mentioned it will “respond as appropriate with the court” as soon as it had seen the complete grievance.

Image supply, Broadus Foods

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