Tony’s Chocolonely sued by Milka-maker over the colour purple

  • By Sam Gruet
  • Business reporter, BBC News

Image supply, Tony’s Chocoloney

Image caption,

Tony’s included a picture exhibiting the way it had responded to the authorized motion alongside a press release it posted on LinkedIn – with the slogan “Pay farmers, not lawyers”

Milka-manufacturer Mondelez has taken authorized motion in opposition to Tony’s Chocolonely for mimicking its purple packaging.

Tony’s has launched 4 new momentary wrappers, impressed by well-known bars akin to Milka in addition to chocolate made by different corporations together with Mars.

It stated it launched a marketing campaign in Germany and Austria to focus on the use of kid labour by main suppliers in the cocoa trade.

Mondelez stated it owned a colour trademark in Europe.

“We can confirm that the current legal issue is limited only to trademark infringement matters and concerns.”

Mondelez added: “As a matter of practice, to protect the values of our brands, which we have worked hard to build over hundreds of years, we express our concerns to third parties when they are using a protected brand element.”

The different bars in the marketing campaign look just like a Kit Kat, which is made by Nestle, a Twix, produced by Mars and the ambassador’s favorite Ferrero Rocher, owned by Italy’s Ferrero.

Commenting on the marketing campaign, Dutch-based Tony’s Chocolonely stated: “Most big chocolate companies don’t pay a living income price for all their cocoa. Resulting in exploitation on cocoa farms, with 1.56 million children involved in child labour in Ghana + Côte d’Ivoire.”

Tony’s stated that following the launch of the chocolate, it had obtained a authorized injunction “about a certain bright, not-so-joyful colour we used on one of our bars”.

The colour purple which was on the branded packaging in query, a parody on the iconic Milka bar, has since been changed with gray,

It added that it deliberate on interesting the injunction however would comply by altering the packaging for “as long as we need to”, including: “Let’s pay farmers, not lawyers.”

This is just not the first time Tony’s campaigning has made headlines.

In 2021, the Dutch chocolate model apologised for intentionally leaving one in all its introduction calendar home windows empty to focus on inequality in the trade.

The firm stated it was meant to be “a great conversation starter for change”, however as a substitute it was deluged with complaints from dad and mom who stated their kids had been upset by the lacking chocolate behind the window for 8 December.

Source link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button