Nationwide is giving the Great British high street a patriotic shot within the arm with its largest rebrand in many years.
Rolling out the stylish new design on the stroke of midnight, Britain’s largest constructing society will overhaul the high street with a pink, white and blue rebrand throughout lots of of branches and hundreds of ATMs up and down the nation.
The transfer will add type to substance amid their ongoing committment to high street branches as they promise to keep the doorways open – simply as shareholder-owned rivals are knocking down the shutters.
Praising the constructing society’s fashionable new rebrand and religion in bricks-and-mortar retailers, Nationwide chief government Debbie Crosbie stated: “Our rebrand keeps us relevant for customers today and tomorrow.”
Alongside the elegant branches, all cost playing cards and buyer letters and emails will probably be up to date with the brand new branding together with the slogan “A Good Way to Bank”.
The new-look branding for logos, literature and playing cards
(Nationwide)
Banks have been steadily closing branches after some clients switched to utilizing on-line companies. But the change has remoted individuals with out web entry, those that profit from private interplay and residents who need to keep high streets alive.
Nationwide, which is able to replace all 605 of its branches with the brand new branding, says it’s decided to shield face-to-face service, which is invaluable to many shoppers, together with the susceptible.
In May, the society returned £340m of revenue to 3.4 million eligible members by means of its first “Nationwide fairer share” cost, every receiving £100.
The following month, the society prolonged its “branch promise”, which means it is not going to depart any city or metropolis by which it’s based mostly till a minimum of 2026.
And final month, Nationwide launched a suggestion of £200 money to new clients switching their present account to it, as properly as a linked financial savings account paying 8 per cent curiosity.
While financial institution branches are closing as a result of they’re unprofitable, the Nationwide says its branches are nonetheless extraordinarily busy with clients wanting face-to-face service, and this yr have had extra clients in particular person opening financial savings accounts than at any time since 2015.
“We’ve seen very steady footfall for the past 18 months,” a spokesperson stated. “We’ve not recorded a drop in department utilization because the pandemic, with some branches having returned to pre-pandemic ranges.
Between January and July, our branches saved clients from dropping over £4m to fraudsters and scammers
Nationwide spokesperson
“We are seeing will increase in department conversations round mortgages and financial savings, and extra advanced enquiries such as fraud.
“Between January and July, our branches have saved our clients from dropping over £4m to fraudsters and scammers.”
The picture overhaul will probably be its largest in a technology – since 1987, when the common home price simply £40,882. Today, it prices £257,808, representing an increase within the house-price-to-earnings ratio from 4.1 to 6.4.
(©Redhouse Photography)
Old look: The new Nationwide design provides a contact of favor in contrast to earlier interations such as this
(Mike Egerton/PA Wire)
Building society bosses say the rebrand is geared toward guaranteeing the member-owned mutual stays “attractive and relevant for future generations of customers looking for a financial services provider that puts people before profit”. They are promising to beat rivals on service, worth and equity.
Chief government Crosbie added: “Nationwide is the large-scale various to shareholder-owned banks.
“We supply a great way to financial institution for our clients by means of our nationwide community of branches, higher service, worth and equity. Our rebrand retains us related for clients right this moment and tomorrow.”
